The Unexpected Benefits of an Intake Process

Implementing a design intake process is more than just a procedural step – it's a strategic move that can revolutionize how teams approach and execute design projects. Beyond the obvious benefits of alignment and clarity, a well-executed intake process reveals unexpected insights that can significantly enhance the competency of the design organization.

One of the primary benefits of a design intake process is the strategic guidance it provides. By informing work with clear strategy and correlating tactics, teams can align on the objectives of the work. This ensures that everyone involved understands what is being designed, their roles and responsibilities in the process, and the overall timeline for project completion.

The results of a well-executed intake process serve as a blueprint for the design of new experiences. It establishes a structured foundation that enables teams to build upon collective insights and knowledge, fostering a more cohesive and effective design process.

Beyond the expected benefits, implementing an intake process can reveal unexpected insights that can reshape the design organization. Three benefits that come to mind include:

1. Competency Evaluation:
The intake process becomes a lens through which the competency of the design organization can be evaluated. It sheds light on strengths and areas for improvement, providing leaders with valuable insights into the team's capabilities.

2. Articulation Skills:
The process highlights how well designers can articulate problems and propose strategies. This not only enhances communication within the team but also contributes to the overall effectiveness of the design process.

3. Identifying Knowledge Gaps:
By formalizing the intake process, leaders can identify gaps in understanding the design process within the organization. This awareness allows for targeted interventions, such as proactive communication, training initiatives, and strategic marketing of the design organization.

Implementing an intake process can serve as a powerful tool for design leaders to proactively address challenges that their teams can solve. This includes refining communication strategies, offering targeted training, and effectively marketing the capabilities of the design organization. The design intake process, therefore, emerges as a transformative tool not only for project success but for continuous improvement and growth within the design team.