Barbie digital takeover on Max.

Shoutout to the design team at (HBO) Max for the Barbie takeover on their streaming app. Did you see it last weekend? It was great. It had a pink Max logo and a pink flood of color. All setting the stage for thoughtful and organized content curation.

They curated movies based on the actors in Barbie, so if you like Will Farrell, they served up other movies that he’s been in. There was a section of movies that “inspired Greta” which I thought was interesting because it included many classic movies. They also included a “Behind the Sequins” section with behind-the-scenes content which is always fun.

But the absolute best part of the experience was the UI design that created pink sparkles when I moved my cursor. That part made me giddy.